Salata Website & Online Ordering
Project Overview
Salata is a fast casual restaurant chain based in Houston, TX. As the company was beginning to see a new phase of growth, they sought the services of GS&F to completely rebrand Salata - this included redesigning Salata.com to update and enhance the user experience of the site, increase sales by improving the online ordering experience (individual orders, catering, and group ordering), and design a dedicated franchising microsite to speak directly to potential franchisers.
Our goal was to develop a new brand visual language for web, create a new web experience that includes online ordering.
Role & Responsibilities
Lead UX Designer - Conducting UX and competitive audits, UX strategy, creating user flows and wireframes, building prototypes, interaction design, delivering final designs to development
Users
Customers, new and returning, potential employees, potential franchisers
Client
Salata
User Flows & Wireframes
By conducting a UX audit of their current site, we were able to identify several areas of improvement. One of the client’s largest problems was a high bounce rate and cart abandonment during online ordering.
By creating user flows and wireframes, we were able to show the client how we’d approach resolving some of these issues and improve the overall experience.
Final Designs
Home and Ingredients pages, desktop and mobile.
Sample screens from the online ordering experience.
Interaction Design
Salata wanted to push their tea tap products so we created a fun way for users to see the products and interact with them.
Outcome
The new website, online ordering experience, and franchisee microsite were well received by the client, key stakeholders, and franchisers
-66.44% decrease in bounce rate
+3.29% increase in same store sales
+26.33% increase in pages viewed on the website